Most good business opportunities do not suddenly
appear, but rather result from an entrepreneur‟s
alertness to possibilities or, in some cases, the
establishment of mechanisms that identify potential
opportunities. Most entrepreneurs do not have
formal mechanisms for identifying business
opportunities, some sources are often fruitful.
These include Consumers and business associates,
members of distribution system, and technical
people. Often, consumers, such as business
associates purchasing products to fit a certain
lifestyle, are the best source of ideas for a new
venture. It is usually very common to hear people
say “if only there was a product or service that
would”----------------------------------------------
This comments usually results in the creation of a
new business. Many businesses have started as a
result of complain about poor quality or high cost
of the product or service by the consumers. Many
other entrepreneurs have identified business
opportunities through a discussion with a retailer,
wholesaler, or manufacturer‟s representative.
Technically oriented individuals often
conceptualize business opportunities when working
on other projects.
There are several Entrepreneurship opportunities in
Nigeria. According to the Nigeria Small and
Medium Scale Enterprises Tool kit, Developing a
Business Idea is (a) A Matter of creating a Vision,
(b) Leveraging your Strengths, and
(c) Determining What the Markets Needs. (i) Create A Vision
The Tool kit says you should Envision
what you want by Answering the
following questions: (a) Where do you
Live? (b) How do you spend your Days?
(c) What kind of Work do you Do? (d) Do
you Work alone or with Others ?(e) Who
are you Surrounded By? (f) What do you
do when you are not Working?
(ii) Leverage Your Strengths
Determine What you Good At:
(a)Everyone is Good at Something.(b)
Your Skills can be a foundation for a
Business (c) Many Entrepreneurs have
Ended up Making Money in Areas
Outside their Profession.(d) List the
Things you Enjoy Doing (e) Itemize the
Skills you have Acquired Over the Years.
(iii) Figure Out What The Market Needs
Keep your Business Antenna Up, With an
Eye For Unfilled Opportunities. (a) Is
there a Gap in the Market? (b) Is there a
Market in the Gap? (c) Is there a Product
or Service that Would Make Life Easier
for People you Know? (d) Is there
Something that Everybody Hates to do
that you can do for Them?
Your ability to answer these questions will
open up Entrepreneurship opportunities
for you.
thank you so much
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